Digital Marketing Strategy.
What's a digital marketing strategy?
A digital marketing strategy is a plan of action to achieve your marketing and business goals. It should be customized to your specific business and reviewed regularly to make sure it's aligned with your vision. This will help you stay ahead of the competition and enable you to capitalize on any opportunities that come up. Your strategy should include measurable and achievable short-term and long-term tactics for success.
A well-crafted digital marketing strategy is like a map. It provides direction and clarity on which tactics to use, where to allocate resources, and how to measure success. And it’s important to remember that the strategy is the overarching plan—the route to success! So don't get confused between the strategy and the tactics you use to implement it. It's all about staying focused. Our team will take the time to understand your business, goals and needs, then develop a tailored, results-driven strategy to optimize reach, engagement, and conversions.
Next, it's time to map out the timeline for your marketing strategy. Map out key milestones, deadlines and dates and don't forget to factor in contingencies too for any unexpected changes or hiccups. Knowing when and what needs to be done and what the expected outcomes should be will ensure your marketing strategy is a success.
With Pixelcom, you can trust that your campaigns will be highly effective and drive meaningful growth. Our suite of service and tools help you get the most out of your marketing efforts, so you can focus on what really matters - achieving your goals.
Your marketing strategy may include the following:
Developing and implementing an effective Search Engine Optimization (SEO) strategy
Writing compelling content to engage and inform your target audience
Crafting impactful emails to engage and inform your target audience
Updating your website to align with your marketing tactics and is optimized to drive traffic and conversions
Utilizing social media and other digital channels to boost brand awareness and drive conversions
Creating and managing targeted Pay-Per-Click advertising (PPC) campaigns to increase leads and sales
Tracking results and making tweaks as needed to maximize your budget
Integrating other traditional media, such as print and outdoor advertising
With our digital marketing approach, you can enjoy the benefits of:
01. A tailored approach to fit your individual needs
06. Continuous refinement of tactics and techniques
05. Targeted campaigns to reach the right audience
02. An assessment of your current digital marketing efforts
03. A data-driven strategy
04. A focus on creating a positive customer experience
Conversion Rate Optimization (CRO)
Is your website struggling to convert visitors into customers or lead?
As a business owner, you want to ensure you’re getting the most out of your website. You know you need to make improvements, but you don’t know where to start. You’re not alone – We know it can be difficult to understand what’s going on “under the hood” of your website.
Conversion Rate Optimization (CRO) is a process that uses data, insights, and testing to improve the performance of your website and ultimately increase your conversion rate.
At Pixelcom, we employ a multi-faceted approach to conversion rate optimization. We start by evaluating the customer journey, analyzing customer behavior, and identifying areas of improvement. Our team takes a comprehensive look at every aspect of your website, from page structure and design to content and messaging. We also look at how people interact with your website, helping you identify potential problems that could be causing your visitors to drop off. Then, we use a variety of strategies to increase conversions, such as A/B testing, targeted landing pages, and better call-to-action placement.
We use data-driven insights to test and optimize the user journey, ensuring that visitors have a positive experience when they land on your website — an engaging and persuasive user experience that resonates with visitors and encourages them to take action.
CRO is an ongoing process, so our team will work with you to continually monitor, adjust, and refine your strategies.
Conversion rate optimization is the key to turning your website into an effective sales funnel. Ready to start optimizing your website for conversions? Contact Pixelcom today to get started.
Reasons why your website's conversion rate may be suffering:
Poor User Experience
Not all visitors to your website are going to have the same experience. If the design and layout of your website are confusing or difficult to use, it can lead to lower conversion rates.
Poorly Designed Pages
If your webpages are cluttered or unattractive, it can make it difficult for visitors to find the information they need.
Content Issues
Poorly written copy can make it difficult for visitors to understand what you're offering and why they should purchase from you.
Complex or Long Forms
Nobody wants to spend ages filling out page after page of information and visitors have important concerns about trust and privacy.
Unclear Calls-To-Action
If visitors don't know what action to take, they may leave without making a purchase.
Unclear Value Proposition
If visitors can't quickly understand what makes your product or service unique, they may not make a purchase.
Confusing Navigation
If your website is difficult to navigate, visitors may become frustrated and leave your site without making a purchase.
Slow Loading Pages
If your pages take too long to load, visitors may get impatient and leave before they have a chance to convert.
Technical Problems
If your website is having technical issues, such as server downtime or broken links, it can affect the user experience and lead to lower conversion rates.
Lead Generation
It can be difficult and time consuming to generate leads on your own. Let us handle the hard work, so you can focus on growing and nurturing your business.
Lead generation and Conversion Rate Optimization go hand in hand. By generating leads, you're increasing the amount of qualified prospects that you can then focus your CRO efforts on. By optimizing your website and marketing efforts to convert more leads, you can boost your conversion rate and get more bang for your buck.
Pixelcom specializes in lead generation services that can help you target the right audience, generate meaningful leads, and convert them into customers — we believe in quality over quantity. That’s why we prioritize quality leads, using marketing tools and tactics to ensure that your leads are relevant for your business.
First, we want to make sure we understand your business, your unique selling points and your target market. With this understanding in hand, we will devise a lead generation strategy tailored to your business. We'll then utilize a number of different tactics, such as employing search engine optimization, quality content, targeted ads, email campaigns and marketing automation to drive leads and conversions.
Our team is well-versed in the latest trends and technologies, and we make sure to use them to our advantage. We want to make sure you're getting the most out of your lead generation efforts, so we'll measure, analyze, and make sure we’re always optimizing.
Let's start building your lead generation strategy today!
Your small yet mighty digital marketing partner, combining experience, technology, and creativity to fuel your business's growth.
Pixelcom is a creative and digital marketing agency located in Ontario, Canada. Our web designs and other content are the intellectual property of Pixelcom and our clients. Any duplication or reproduction thereof is strictly prohibited without written consent.
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