Content Strategy and Content Marketing.
Helping you grow your business through content. We love creating relevant, eye-catching pieces that'll delight your customers.
Elevate your content with a solid strategy.
Content strategy and content marketing are two concepts that are often confused but, in fact, refer to very different processes. Content strategy is about creating a plan for the types of content you should produce to effectively communicate with your target audience. This includes topics, formats, channels, and schedules for delivering it, among other factors.
Content marketing is a digital marketing strategy that's different from traditional advertising. It focuses on creating and distributing valuable, relevant, and consistent content rather than directly promoting a product or service—just trying to sell stuff. It’s more subtle, but an effective way to increase recognition of your brand or product, drive people to your website, capture leads and build loyalty with your customers.
So, once you've developed a content strategy that's tailored to your specific objectives, your marketing strategy becomes easier. You'll be able to create content that's engaging, targeted, and effective — across multiple channels—all while staying consistent with your overall marketing goals.
Crafting your strategy.
Creating a content strategy involves researching, planning and developing a set of tactics to ensure that your content reaches your target audience. A good strategy will outline what type of content will be created, when it should be published, where it should be promoted and how you'll measure its success.
Think about what types of topics and messaging best appeal to your customers. This will help you create pieces that are both informative and engaging. Consider how each piece fits into the overall campaign, and make sure that each asset plays an important role in getting your message across without being redundant or too repetitive.
Your content strategy should include specific goals such as increasing website traffic or converting leads into customers. It should also focus on how different types of content—from blog posts and infographics to videos and podcasts – will be used to reach those goals.
Finally, develop metrics to track progress. This allows you to identify which pieces perform well and which don’t so that you can adjust accordingly.
A strategy helps you create content that's:
Let's develop an effective content marketing plan to make sure your content hits the mark.
We're content pros—we're strategists, editors, writers and marketers. We'll create amazing content that'll resonate with your target audience, grab their attention, help you build relationships with them, and make your business an authority in your industry. Not only that, we'll also ensure it's optimizing for search engines. Our content creation services will help you craft content that reflects your brand's voice and tone and is perfect for sharing on social media platforms. We create content that is not only engaging and entertaining, but also useful.
We’re not about to let all this efforts go unmeasured. Otherwise, what was the point? We can provide reporting to keep you in the loop on everything going on with your content—the number of people who viewed it, clicked it, shared it and just generally liked it, and other relevant engagement metrics. We'll also provide ongoing insights and recommendations to ensure that your content is performing as expected.
Our content marketing services can help you:
- Generate more website traffic
- Increase brand awareness
- Engage with your target audience
- Build relationships with potential customers
- Increase conversions and sales
- Build trust and credibility
- Enhance your online reputation
Let's craft content that totally shows off your brand.
Let's create something amazing together.
(Like valuable content)
Let's grow your business with engaging content marketing. Contact us today to learn more about how we can help you tell your brand story.
Your small yet mighty digital marketing partner, combining experience, technology, and creativity to fuel your business's growth.
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Social Media Management
Managing your social media accounts can often feel overwhelming. You want to make sure you're posting quality content regularly and that posts are reaching your target audience.
We'll take care of it for you.
Managing multiple social media accounts can be a time-consuming and tedious task. It can be hard to keep track of all the different platforms, as well as staying on top of all the latest trends, updates, and changes. It can also be challenging to create content, make sure that every account is up to date with your most recent content, and stay consistent with your brand messaging on each platform.
Pixelcom will help create content that's engaging and interesting to your followers, curate content that resonates with your target audience, schedule posts, help monitor conversations, and evaluate key metrics such as impressions, likes, and followers. That way, we can help you identify trends and insights that can guide future campaigns. Plus, we stay on top of the latest trends and updates on all major social media platforms so you can take advantage of the latest tools and features available.
We'll help you connect with your customers, build your brand reputation, and measure the performance on each platform.
Let us help you manage and optimize your social media. Contact us today to get started!